Three idiots shows the changing picture of today's society.This young India (where most of youngsters add to count of India's population) is very clear about their interests ,goals.
They are slowly overcoming the orthodox thinking .
Movies like three idiots become hits because people or audience see their image or role in the movies as if they are there.
And that is where three idiots got successful to give their social message.
Another big reason to be hit is to promote the movies in such a manner that people sustain curiosity until they don't watch the movie in theater.
Aamir always give hits or on the other hand Aamir promotes the movies very well with marketing (how he used to travel like Unknown person all over India specially North India).
So all is well for Aamir but not for Vidhu Vinod Chopra as media outburst-ed on him because of his misbehavior.
Can you think?
Word like" SHUT UP" too could be useful to promote the movie.
But finally audience enjoyed the tea,coffee with biscuits on opening show of three idiots (Aamir has been first to do this).
Here audience which is consumer for marketing table enjoyed the war Between vidhu and Chentan Bhagat and unknown journey of Aamir in North India.
i personally liked the Boyish look of Aamir as well as social message (which is very needed).
Social message which is now not a missing ingredients in Indian Cinema.
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